The Leaders You Build Today Will Define the Culture That Wins Tomorrow

CultureWerk is not another leadership book built on theory—it’s a masterclass forged in the real world. Tom Kereszti doesn’t just talk about culture; he shows you how to engineer it, protect it, and multiply it so your organization can thrive long after you step out of the room. What makes this book rare is its focus on leadership multiplication, not leadership dependency. Too many organizations rise only as high as their most visible leader. CultureWerk teaches you how to embed leadership so deeply into your culture that your people self-correct, and your mission outlives any single personality. Through the Twelve Pillars, Tom delivers a practical, global, and deeply human blueprint for building teams that perform with excellence and impact across generations. This is the kind of book that changes how you lead on Monday morning—not just how you think on Sunday night. If you are serious about building a culture that scales, lasts, and multiplies leaders at every level, CultureWerk is not optional—it’s essential.

Different companies, different industries, strategies, technologies, and products — peel it all back, and what ultimately leads a company’s success is culture. This book focuses precisely on that — on what truly transforms organizations into lasting legacies. It brings together the vast experience, deep insights, and extensive knowledge that Tom — whom I’ve had the privilege of knowing since our early days at Strauss— possesses.

I get asked to ‘endorse’ a lot of books these days, and I always count it an honor. This book is quite different in the fact that I know the author personally and have had the privilege of seeing firsthand the fruit of his life up close. As a member of my church, Tom is a brilliant man, originally born in Hungary who immigrated to the USA and this book carries a potent fusion of old world Austro/Hungarian nobility, fused with ‘new world’ USA entrepreneurial pragmatism. Tom’s writing is witty, insightful, warm, challenging, uplifting and informing all at the same time. The CULTUREWERK is a masterpiece blueprint for success and legacy in your life. It will challenge you to reach for new heights, challenge the ceilings and limitations over your life, while simultaneously inspiring you to reach new horizons that await you. CultureWerk will equip you to pioneer new territories and ultimately discover the greater you that God always intended for you to find. I heartily endorse this great work!

I was fortunate to meet and overlap with Tom while living in various places all over the world. In Prague, London, and in the U.S., I witnessed firsthand Tom's ability to attract and lead people. Using his vast international and cultural experience, Tom created the four 'Keys of Influence,' which are a must study for anyone interested in improving their business and lives in this new interconnected and global world.

Leadership is exhibited when people step up and take action. This is especially true in challenging times. Tom was a perfect example of leadership for our team. He said what needed to be said, took appropriate actions, and drove results. Tom was always an inspiration as we worked together. He was always loyal, smart, with a get it done attitude but always with genuine respect and caring for people. If you put all of the above together it defined a true and respected leader.

Tom’s leadership qualities helped set direction to our company by identifying the pillars to build on and areas that needed to be restructured. Tom helped identify & implement a new vision and returned our company to growth and profitability. Tom’s leadership & drive, integrity, hard work & people coaching skills were a testimony to his character and our results.

I have known Tom for many years and he has helped me tremendously throughout my career and he is one of the reasons for who I am and where I am today. This book is a must-read for anyone who wants to be a better leader. Highly recommended.

Tom is a brilliant business executive, not only because he is open-minded to understand the characteristics of each market, but also because he presents an excellent strategic analysis and orientation